First Class Fitness

Latin America

The certain thing that for Lechner, Latin America must put to the offensive of the changes, fomenting the free circulation of ideas and placing to the national cultural production in the international circuit. But to insert the national in the global thing returns to us to place in the subject of the promotion to the national cultural production. And exactly, the problem of the globalisation is that the national, by itself, does not penetrate in the international market massive and absorbed by the outsider, since unequal structures of cultural interchange at world-wide level exist Is necessary to take into account the words from the Garci’as Canclini (Consuming and citizen; Multicultural conflicts of the globalisation: Ed. Grijalbo, Mexico, 1995), of which in the cultural area, in spite of the multiplication of integrating organisms from the Fifties (OAS, Cepal; ALALC, etc) not even we have managed to establish between the countries of Latin America the lasting forms of collaboration and reciprocal knowledge. It continues being almost impossible to find Central American books in Montevideo, Bogota, Venezuela or Mexico.

We found out by the agencies of the American news, that Argentine, Brazilian and Mexican films gain prizes in international festivales, but that nonaid to that their images cross the continent. Our musical publications, films and works enter so little and so badly Europe and North America like our steel, cereals, crafts. In synthesis, which is considering is that existing a commercial disadvantage, we have not assumed it, nor we have tried to resist it by the route of cultural integration. For this reason, we run the risk totally of being invaded by the foreign cultural goods, which is not bad in himself, but it is it in the measurement that annuls ours. Educational of postgraduate UC. Program Management of the Quality and productivity.