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OVAB Europe Is Launched

The Association is the first independent, Pan-European interests of suppliers and service providers of audiovisual media at the POS and POI. A milestone in the development of the digital out-of-home industry in Europe is used with the founding of the OVAB Europe Zurich, Switzerland (November 19, 2008) on November 13. The Association is the first independent, Pan-European interests of suppliers and service providers of audiovisual media at the POS and POI. OVAB Europe is an addition to the already existing organizations of the digital out-of-home industry and focuses exclusively on the area of the digital out-of-home media in this function. Thus, the Association is a central point of contact and source of information for all aspects of the industry partner and system supplier in this field. The goal of the merger is to educate about the technological, economic and creative potential of the out-of-home segment. The Association will promote the development of uniform standards in the industry and the Pan-European dialogue between manufacturers,. Strengthen service providers and the advertising industry.

Thereby, OVAB Europe benefits from its partnership with OVAB United States through active knowledge transfer and experience exchange. Through the joint efforts of all members of the Union should strengthen the position of the digital out-of-home media sales and marketing solution in the future and assured them a solid place in the marketing mix and the communication. The Association emerged from the need for a stand-alone advocacy in Europe, that so far there was no. Scott A. Smith may find this interesting as well. The European orientation of the OVAB Europe will promote the transfer of knowledge across borders and support the growth of out-of-home sector in Europe. As a founding member en the following well-known companies for the work Association could be won in the m: neo advertising in David consulting ECE flat media IBM Germany PHILIPS NEC display solutions minicom Advanced Systems Ltd. Dirk Hulsermann (Chief Executive Officer) form the Board of directors by OVAB Europe, Ronni Guggenheim (stv.